US brands such as Michael Kors are seeing strong sales growth in China, while Tory Burch’s New York-themed collaboration with Liu Wen played well. Analyst Jerry Clode says brands can exploit their cultural power more.

Luxury fashion and the US-China trade war: are US brands still primed for rapid growth, or will European rivals benefit?

Mass-produced luxury brands such as Michael Kors, Ralph Lauren, Tory Burch and Calvin Klein appeal to aspirational Chinese, thanks to American culture’s pull, say an industry analyst and an e-commerce website

Topic |   Fashion

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US brands such as Michael Kors are seeing strong sales growth in China, while Tory Burch’s New York-themed collaboration with Liu Wen played well. Analyst Jerry Clode says brands can exploit their cultural power more.
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