US President Donald Trump and first lady Melania arrive for a state dinner with Chinese President Xi Jinping and first lady Peng Liyuan at the Great Hall of the People in Beijing in November 2017. Photo: Reuters

The first lady effect on fashion: how their choices of outfit can transform a label’s fortunes

The West’s fascination with what royalty and leaders’ wives wear is well known, but how about Asia? Peng Liyuan of China has a strong influence on Chinese fashion choices, but the effect is less noticeable elsewhere

Topic |   Fashion diplomacy

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US President Donald Trump and first lady Melania arrive for a state dinner with Chinese President Xi Jinping and first lady Peng Liyuan at the Great Hall of the People in Beijing in November 2017. Photo: Reuters
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