US President Donald Trump and first lady Melania arrive for a state dinner with Chinese President Xi Jinping and first lady Peng Liyuan at the Great Hall of the People in Beijing in November 2017. Photo: Reuters

The first lady effect on fashion: how their choices of outfit can transform a label’s fortunes

The West’s fascination with what royalty and leaders’ wives wear is well known, but how about Asia? Peng Liyuan of China has a strong influence on Chinese fashion choices, but the effect is less noticeable elsewhere

Topic |   Fashion diplomacy

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US President Donald Trump and first lady Melania arrive for a state dinner with Chinese President Xi Jinping and first lady Peng Liyuan at the Great Hall of the People in Beijing in November 2017. Photo: Reuters
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Jing Zhang

Jing Zhang

Jing is a contributor to the Post. She previously served seven years as the newspaper's Fashion Editor, handling all editorial fashion-related content. She covers trends, movements and the industry scene for culture, fashion, retail business, arts, travel, technology and start ups in China and Asia. For the Post, she has interviewed the likes of Malcolm Gladwell, Karl Lagerfeld, Zaha Hadid, Jackie Chan, Dolce & Gabbana, David and Victoria Beckham, Michael Burke and Christian Louboutin.