Streetwear label Supreme has collaborated with many big names including Louis Vuitton. Photo: AP

Chinese millennials embrace Supreme streetwear brand, and counterfeiters step in to feed demand

The New York label has a cult following and its obsessed fans camp out in front of its stores to be the first to wear new products. In China, this has led to the proliferation of copies and fakes

Topic |   Fashion

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Streetwear label Supreme has collaborated with many big names including Louis Vuitton. Photo: AP
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Rachel Cheung

Rachel Cheung

Rachel Cheung is a culture reporter at the Post. She graduated from Chinese University of Hong Kong with a degree in journalism and communication, and joined the Post in 2016.