Streetwear label Supreme has collaborated with many big names including Louis Vuitton. Photo: AP

Chinese millennials embrace Supreme streetwear brand, and counterfeiters step in to feed demand

The New York label has a cult following and its obsessed fans camp out in front of its stores to be the first to wear new products. In China, this has led to the proliferation of copies and fakes

Topic |   Fashion

TOP PICKS

Streetwear label Supreme has collaborated with many big names including Louis Vuitton. Photo: AP
READ FULL ARTICLE