Condé Nast said to be planning Hong Kong magazine launch; Vanity Fair the likely choice
Speculation mounts that publisher will boost its presence in Southeast Asian luxury publishing, 20 years after Vogue Singapore flop, with approaches made to industry veterans in the region to fill key positions
Paris Fashion Week may be in full swing, but all everyone is talking about this season is happening off the catwalks.
Michael Kors’ acquisition of Versace is the talk of the town. Yet another matter is on the minds of the Asian fashion media.
Rumours that glossy magazines publisher Condé Nast is finally coming to Hong Kong have been swirling for months and reached fever pitch during the early days of the Paris shows.
According to a number of sources within the fashion industry, the company behind publications such as Vogue, Vanity Fair, The New Yorker and GQ is set to launch one of those glossies, most likely Vanity Fair, in Hong Kong.
Launching yet another Asian edition of Vogue that would inevitably be a second-rate cousin of Vogue China seems far-fetched, and people with knowledge of the matter have mentioned the more highbrow Vanity Fair as a more likely choice.