A typical street in gritty Sham Shui Po, Hong Kong. The founder of Germanier had his eureka moment when he saw a man pouring unwanted glass beads into a hole on such a street. Photo: Nikolas Schoefer.

‘Exciting, glamorous, girlie’ and made from Hong Kong trash – sustainable fashion brand Germanier

Lady Gaga and Björk are among the fans of Germanier, label born from its founder’s eureka moment when he saw a man pouring imperfect fashion beads into a hole on a Hong Kong street

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A typical street in gritty Sham Shui Po, Hong Kong. The founder of Germanier had his eureka moment when he saw a man pouring unwanted glass beads into a hole on such a street. Photo: Nikolas Schoefer.
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