Beauty trends that started on Instagram, from baking to strobing to cut crease
● Find out about baking, strobing, hit pan and contouring and other Instagram cosmetic trends
● Do you know OG from HG, or waterlining from tightlining? This guide will help
One of the most baffling things about Instagram beauty trends – other than why certain ones (nostril hair extensions? Squiggly brows?) even exist – is all those confusing terms. From baking to strobing and contouring, here’s a mini glossary of the new beauty techniques and hacks you need to know.
Baking
This is a make-up technique the online beauty crowd plucked right out of the drag community and made popular. But make no mistake: the fabulous queens did this first – ages ago. Way before, “hey guys, and welcome back to my channel!”
Baking is gently pressing a thick layer of loose setting powder over areas of your face (or all over) using a beauty sponge and then dusting it off with a big fluffy brush after 10 to 15 minutes. It helps your make-up stay on and matte for longer. Most beauty gurus bake their under eye concealer, under their cheekbone contour, on their chin, and on their forehead – where make-up is quickest to fade or skin is quickest to get oily.
The thick layer of powder traps the heat you’re generating between your skin and the translucent power. This “bakes” the foundation and concealer and sets it in a short amount of time, which helps the pigment stay where you want it for longer.