The Baume Iconic 41mm watch proudly displays its ‘upcycled’ credentials, a move designed to appeal to millennial consumers concerned about the environment.

How luxury watchmakers are courting millennials with customisation and ethical practices

  • New brand Baume offers 2,160 ‘aesthetic options’ and does not use animal products or precious stones
  • The moves could change the face of luxury watchmaking
Topic |   Timepieces

TOP PICKS

The Baume Iconic 41mm watch proudly displays its ‘upcycled’ credentials, a move designed to appeal to millennial consumers concerned about the environment.
READ FULL ARTICLE