Exclusive | Vogue magazine to launch in Hong Kong, publisher Condé Nast confirms
- Chinese-language magazine will be 26th international edition of the fashion bible
- Publisher says it is attracted by Hong Kong’s highly educated, sophisticated readership, and scale of the city’s luxury business
International lifestyle magazine publisher Condé Nast has confirmed a Post report it is entering the Hong Kong market. It will launch a local edition of fashion bible Vogue, which is set to debut in spring 2019.
“We are delighted to launch Vogue in Hong Kong. This magical city has long been a magnet for shoppers and a centre of taste and luxury in the heart of Greater China. With the launch of its own Vogue, Hong Kong truly steps up to the premier league of fashion excellence,” says Jonathan Newhouse, chairman and chief executive of Condé Nast International.
Vogue Hong Kong will be the 26th edition of the glossy publication and will be published under a licensing agreement with Rubicon Media.
Desiree Au has been appointed publisher of Vogue Hong Kong, whose fashion and lifestyle content will be distributed in print, online and on social media. Au was most recently the publisher of Time Out Hong Kong and has in the past worked and written for publications including The International New York Times and the South China Morning Post.
The print edition of the magazine will be published in traditional Chinese, while its website will be bilingual (Chinese and English).