Instagram star Chryseis Tan: ‘If I started posting about work, I don’t think anyone would find that interesting’
- Daughter of Malaysian tycoon Vincent Tan is not your average Instagram rich kid and is carving out a niche in her family’s Berjaya business
- She makes smart use of social media to spread awareness about her ventures
To say Chryseis Tan leads an “Instafabulous” life would be an understatement. Her social media posts offer a glimpse into her glamorous, globetrotting escapades, ranging from flights on private jets and luxury safari holidays in Africa to her lavish wedding this year to Faliq Nasimuddin, heir to Malaysian conglomerate the Naza Group.
Tan hobnobs with the privileged scions of Asia’s most prominent families, including Kim Lim, daughter of Singaporean billionaire Peter Lim, and celebrities such as Michelle Yeoh, the veteran actress who played matriarch Eleanor Young in Crazy Rich Asians.
Of course, her posts provide plenty of the hottest designer handbags, clothing and accessories to gawk at, too. But Tan, the daughter of Malaysian tycoon Vincent Tan Chee Yioun – who Forbes estimates to be worth US$820 million – doesn’t like to be called a crazy rich Asian.
One of her key roles at her father’s Berjaya Corporation, one of Malaysia’s largest companies, is CEO of Berjaya Times Square, a huge shopping centre in the heart of Kuala Lumpur. She also heads some of the group’s overseas ventures, including in Japan the Four Seasons Hotel and Residences in Kyoto and the soon-to-open Four Seasons in Okinawa.
It has been a big year for the heiress. Her wedding ceremony and reception in Malaysia, which included royalty among the guests and a performance by British boy band Blue, was the subject of breathless media coverage. An upcoming wedding celebration at the Four Seasons Hotel in Kyoto this weekend is likely to be equally scrutinised. Also, two weeks ago, she turned 30.