How Chinese internet users roasted Dolce & Gabbana amid ‘racist’ ads fallout
- Poop emojis a popular choice to attack the Italian fashion label, while some post videos of themselves destroying Dolce & Gabbana products
- Stefano Gabbana’s ‘Not Me’ post about a crude comment widely assumed to be his became a hashtag for protests about the brand
The Dolce & Gabbana fallout continues over advertisements attacked as racist and its co-founder Stefano Gabbana’s crude reaction on social media to the criticism, in which he mocked China as “a country of s***”. Chinese internet users were quick to respond in kind.
Some predicted the Italian fashion label’s demise.
View this post on Instagram
A post shared by Emma Z (@em_z_) on Nov 21, 2018 at 9:33pm PST
Chinese and international retailers announced they were dropping the brand and videos surfaced online of Dolce & Gabbana merchandise being taken off shelves.
Some customers took D&G products back to stores and asked for refunds, while others destroyed purchases by cutting them up or burning them on the stove.
— 齐小勾 (@gouzi5200) November 22, 2018
Some protested outside Dolce & Gabbana stores bearing signs saying “NOT ME” – riffing on Gabbana’s initial denial it was him who posted the crude comment that ignited China’s wrath.