Fashion in Hong Kong and China

How Chinese internet users roasted Dolce & Gabbana amid ‘racist’ ads fallout

  • Poop emojis a popular choice to attack the Italian fashion label, while some post videos of themselves destroying Dolce & Gabbana products
  • Stefano Gabbana’s ‘Not Me’ post about a crude comment widely assumed to be his became a hashtag for protests about the brand
PUBLISHED : Friday, 23 November, 2018, 6:15pm
UPDATED : Friday, 23 November, 2018, 6:15pm

The Dolce & Gabbana fallout continues over advertisements attacked as racist and its co-founder Stefano Gabbana’s crude reaction on social media to the criticism, in which he mocked China as “a country of s***”. Chinese internet users were quick to respond in kind.

Some predicted the Italian fashion label’s demise.

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RIP #ornot #shithead #racistpig#boycottdolcegabbana #notme #proudchinese #saynotoracism ‍♀️

A post shared by Emma Z (@em_z_) on Nov 21, 2018 at 9:33pm PST

Chinese and international retailers announced they were dropping the brand and videos surfaced online of Dolce & Gabbana merchandise being taken off shelves.

Some customers took D&G products back to stores and asked for refunds, while others destroyed purchases by cutting them up or burning them on the stove.

Some protested outside Dolce & Gabbana stores bearing signs saying “NOT ME” – riffing on Gabbana’s initial denial it was him who posted the crude comment that ignited China’s wrath.

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A post shared by 木️ (@songcong_v) on Nov 21, 2018 at 10:09am PST