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How Chinese internet users roasted Dolce & Gabbana amid ‘racist’ ads fallout
- Poop emojis a popular choice to attack the Italian fashion label, while some post videos of themselves destroying Dolce & Gabbana products
- Stefano Gabbana’s ‘Not Me’ post about a crude comment widely assumed to be his became a hashtag for protests about the brand
Rachel Cheungin Shanghai
The Dolce & Gabbana fallout continues over advertisements attacked as racist and its co-founder Stefano Gabbana’s crude reaction on social media to the criticism, in which he mocked China as “a country of s***”. Chinese internet users were quick to respond in kind.
Some predicted the Italian fashion label’s demise.
Chinese and international retailers announced they were dropping the brand and videos surfaced online of Dolce & Gabbana merchandise being taken off shelves.
Some customers took D&G products back to stores and asked for refunds, while others destroyed purchases by cutting them up or burning them on the stove.
Some protested outside Dolce & Gabbana stores bearing signs saying “NOT ME” – riffing on Gabbana’s initial denial it was him who posted the crude comment that ignited China’s wrath.
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