Models backstage at the Etro spring/summer 2019 show. The Italian house is known for its fabrics, inspired by everything from the Silk Road to Rajasthani palaces and paisley motifs.

‘Create your own niche ... and you will always have a space in the market’: Etro fashion at 50

  • Known for its paisley prints, Italian fashion, homewares and furniture house remains family-run despite recent takeover trend
  • Founder’s son Jacopo Etro isn’t hung up about control, though, saying, ‘it doesn’t matter who runs the business if you are still able to express your values’
Topic |   Fashion

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Models backstage at the Etro spring/summer 2019 show. The Italian house is known for its fabrics, inspired by everything from the Silk Road to Rajasthani palaces and paisley motifs.
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