Pietro Beccari, CEO of Dior, talks about China, cultural sensitivity and e-commerce.
Dior CEO talks creative disruption, learning from China, and authenticity
- Pietro Beccari has created one Dior identity for womenswear and menswear, and hired Kim Jones to head the latter. E-commerce is his next target
- He says young Chinese consumers stimulate Dior’s creativity because they are less brand-loyal and ‘it’s really about the products that speak to them’
Topic |
Fashion
Pietro Beccari, CEO of Dior, talks about China, cultural sensitivity and e-commerce.