The Yoho! store in Nanjing, China. The Yoho! store in Nanjing, China.
The Yoho! store in Nanjing, China.

Why founder of the Chinese Hypebeast thinks next global streetwear wave will begin in China

  • Style-savvy, high-spending Chinese millennials are eager to define their own streetwear style, says CEO of Yoho!, a major influence on the culture
  • Since it began importing streetwear in 2005, Yoho! has seen a surge of interest, and thinks it’s time the flow was reversed and China set tone for the world

Topic |   Fashion
The Yoho! store in Nanjing, China. The Yoho! store in Nanjing, China.
The Yoho! store in Nanjing, China.
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