Why founder of the Chinese Hypebeast thinks next global streetwear wave will begin in China

• Style-savvy, high-spending Chinese millennials are eager to define their own streetwear style, says CEO of Yoho!, a major influence on the culture
• Since it began importing streetwear in 2005, Yoho! has seen a surge of interest, and thinks it’s time the flow was reversed and China set tone for the world