The Yoho! store in Nanjing, China.

Why founder of the Chinese Hypebeast thinks next global streetwear wave will begin in China

  • Style-savvy, high-spending Chinese millennials are eager to define their own streetwear style, says CEO of Yoho!, a major influence on the culture
  • Since it began importing streetwear in 2005, Yoho! has seen a surge of interest, and thinks it’s time the flow was reversed and China set tone for the world
Topic |   Fashion

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The Yoho! store in Nanjing, China.
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