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Fashion
LifestyleFashion & Beauty

Sustainable fashion could ‘transform entire industry’ with innovative fungi and algae fabrics

  • The H&M Foundation is helping young designers develop sustainable fabrics and materials
  • These designers have been selected because they have the potential to make a large-scale impact on the environment

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The Fungi Fashion dress prototype.
Divia Harilela

The demand for sustainable fabrics in the fashion industry is growing quickly.

Aside from big players like Stella McCartney, new names including footwear brands Rothys and All Birds are making headlines thanks to their innovative materials. The former uses fabric made from recycled water bottles, while the latter champion’s materials made from eucalyptus tree fibre and sugar cane.

Why is it then, that not all brands are jumping at the chance to use cutting-edge materials in their collections?

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“To put it simply, innovation is more expensive, no matter how much progress we have made. Look at electric cars – they are still more expensive than regular cars. With fashion, people need to be willing to take a risk and absorb the cost in the short-run to save in the long term,” says Erik Bang, innovation lead of the H&M Foundation. “Fashion is not an industry known for its level of innovation. It requires new ways of working and new perspectives.”

Winners of the Global Change Awards 2018 with H&M CEO Karl-Johan Persson (back row; fifth person from the right).
Winners of the Global Change Awards 2018 with H&M CEO Karl-Johan Persson (back row; fifth person from the right).
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Prototype garments made of mushroom.
Prototype garments made of mushroom.
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