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Fashion

Five female founders disrupting the fashion industry

  • These women use the internet, AI and social media to make fashion shopping more fun and convenient
  • They have different core businesses but they are all changing the way we shop
PUBLISHED : Tuesday, 25 December, 2018, 3:18pm
UPDATED : Tuesday, 25 December, 2018, 3:18pm

From a Filipino-American taking on the Rimowas and Tumis of the world to a British millennial making it possible for luxury lovers to shop on WhatsApp and WeChat, these five pioneering entrepreneurs are changing the way we shop.

Sophie Hill, Thread Styling

Backed by investors including Hong Kong’s Adrian Cheng, millennial-focused Threads Styling allows users to shop what they see on social media – via chat. Founder Sophie Hill says the two most important things for a millennial are curation and convenience.

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Jen Rubio, Away

Filipino-American Jen Rubio and Steph Korey knew nothing about luggage when they had the idea for Away. In two years they’ve sold 500,000 bags and raised US$80 million in funding. Now they want to be a global travel brand. We talked to Rubio in New York during Fashion Week.

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Lauren Santo Domingo, Moda Operandi

Former US Vogue editor Lauren Santo Domingo founded luxury e-tailer Moda Operandi seven years ago and is now looking to push into Asia.

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Jessie Zeng, Choosy

Choosy brings big data into fashion, using AI to spot trends on social media, with customers delivered items based on the results in under two weeks. As CEO Jessie Zeng explains, since everything is made-to-order, no clothes are wasted.

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Xia Ding, JD.com

Xia Ding, president of international fashion for China’s No. 2 e-commerce player, is looking to sign up more high-end brands. To convince them she can point to the platform’s vision of ‘boundaryless retail’ that marries online, offline and virtual shopping.

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