Britney Spears has her own perfume, but celebrity scents are losing popularity. Photo: Yoshika Horita/Creativeman Productions

‘You can’t smell a selfie’: celebrity fragrance market under pressure to boost sales

  • Mid-range and celebrity perfumes are losing popularity in established markets
  • Fragrance makers are turning to more profitable high-end and bespoke perfumes
Topic |   Beauty

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Britney Spears has her own perfume, but celebrity scents are losing popularity. Photo: Yoshika Horita/Creativeman Productions
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