Arby Li, editor-in-chief of Hypebeast, photographed at a Bauer Media Australia presentation in Sydney last week.

How Hypebeast went from a sneaker blog to global streetwear force

  • One of the world’s pre-eminent authorities on streetwear, Hypebeast employs almost 300 people and gets 77 million page views a month
  • Its 25-year-old editor-in-chief Arby Li explains his role in the website’s rise and how joining the company was an unpopular decision with his family
Topic |   Fashion

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Arby Li, editor-in-chief of Hypebeast, photographed at a Bauer Media Australia presentation in Sydney last week.
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