From Gucci to Manolo Blahnik, the booming e-commerce site targeting Chinese-Americans – and the brains behind it
- Dealmoon.com channels discounted luxury goods to the highly covetous Chinese-American market
- Wuhan-born Jennifer Wang, co-founder of the US-based platform, talks about how she got started as a shy 15-year-old selling slippers on an LA street
When Jennifer Wang was 15 years old, she stood on a street in downtown Los Angeles on a Saturday afternoon and sold slippers out of a box. On her initial foray, she made US$25.
“It was the first time I had ever earned any money,” she says. “I started doing it every weekend. Sometimes it was difficult, sometimes it was fun, but I learned a lot in that period.”
Wang, now 36, took that experience and parlayed it into online retail platforms Dealmoon (dealmoon.com) and Fashionmoon (fashionmoon.com), which between them have tens of millions of followers and shoppers, almost all of them Chinese-American.
On any given day on Dealmoon, shoppers will find anything from designer fashion (Manolo Blahnik shoes, Raymond Weil watches) to car seats, witch hazel, laptops, underwear and luxury cruises, all at prices well below retail. Fashionmoon focuses specifically on fashion and beauty.
Through the platforms, Wang has cornered the market on Chinese-Americans and their shopping habits.