The Bulgari Resort in Dubai, one of the luxury brand’s six hotels around the world. It has three more planned to open by the end of 2022.

Bulgari, Armani, Versace: why luxury fashion brands open hotels as more get into the game

  • Ever since fashion-branded hotels emerged in the early noughties, luxury labels have capitalised on the synergies between fashion and hospitality
  • Having a hotel opens fashion brands to a lot of other product categories, and lets them tap alternative marketing tools and create experiential channels
Topic |   Fashion

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The Bulgari Resort in Dubai, one of the luxury brand’s six hotels around the world. It has three more planned to open by the end of 2022.
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