The Bulgari Resort in Dubai, one of the luxury brand’s six hotels around the world. It has three more planned to open by the end of 2022.

Bulgari, Armani, Versace: why luxury fashion brands open hotels as more get into the game

  • Ever since fashion-branded hotels emerged in the early noughties, luxury labels have capitalised on the synergies between fashion and hospitality
  • Having a hotel opens fashion brands to a lot of other product categories, and lets them tap alternative marketing tools and create experiential channels
Topic |   Fashion

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The Bulgari Resort in Dubai, one of the luxury brand’s six hotels around the world. It has three more planned to open by the end of 2022.
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Divia Harilela

Divia Harilela

Born and raised in Hong Kong, Divia Harilela has worked in lifestyle and fashion media for more than 12 years. Her work has been published in magazines such Vogue China, Departures, Elite Traveler and Surface Asia. Founder of luxury and fashion website The D’Vine, she also blogs for websites including Business of Fashion and Howtospendit.com.