The newly opened Stone Island store in Ice House Street, Hong Kong. The brand, long a favourite of English soccer hooligans, gained a following among streetwear fans after collaborations with Supreme and NikeLab.

How Supreme, NikeLab collaborations made a streetwear darling of Stone Island, soccer hooligans’ favourite

  • Rapper Drake is among the style icons and taste makers with a liking for Stone Island since the once-niche Italian brand’s collaborations with upstart US labels
  • With new stores in Asia, Stone Island is expanding at fastest pace in its history, but creative director Carlo Rivetti insists ‘we are still a small company’
Topic |   Fashion

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The newly opened Stone Island store in Ice House Street, Hong Kong. The brand, long a favourite of English soccer hooligans, gained a following among streetwear fans after collaborations with Supreme and NikeLab.
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