Chinese star Lu Han in an advert for Cartier jewellery. Chinese star Lu Han in an advert for Cartier jewellery.
Chinese star Lu Han in an advert for Cartier jewellery.

Jewellery house Cartier leads the way reaching out to male customers and millennials with new range

  • Luxury jewellery brand says its Juste Un Clou range projects strength and character when worn by women and masculinity when worn by men
  • While Cartier says it’s not directly targeting millennials, its business strategy for its new range says otherwise

Topic |   Cartier
Chinese star Lu Han in an advert for Cartier jewellery. Chinese star Lu Han in an advert for Cartier jewellery.
Chinese star Lu Han in an advert for Cartier jewellery.
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