Chinese star Lu Han in an advert for Cartier jewellery.

Jewellery house Cartier leads the way reaching out to male customers and millennials with new range

  • Luxury jewellery brand says its Juste Un Clou range projects strength and character when worn by women and masculinity when worn by men
  • While Cartier says it’s not directly targeting millennials, its business strategy for its new range says otherwise
Topic |   Cartier

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Chinese star Lu Han in an advert for Cartier jewellery.
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