A look from the Boy London spring-summer 2019 show in Shanghai. The UK streetwear brand is experiencing a rebirth in China after finally winning its trademark battles last year.

How UK streetwear brand Boy London beat China’s copycats and is finally booming in the country

  • Boy London saw its rise in the days of UK punk and counted among its fans people like Andy Warhol and Boy George
  • Having finally resolved its IP issues in China, the brand wants to grow in the country and Asia by appealing to more women and younger shoppers
Topic |   Fashion

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A look from the Boy London spring-summer 2019 show in Shanghai. The UK streetwear brand is experiencing a rebirth in China after finally winning its trademark battles last year.
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