A Hula pop-up store in Hong Kong's Soho neighbourhood.

Pre-owned resale luxury fashion on the rise in Hong Kong as buyers shun Chinese superstition

  • Shoppers with a ‘conscience’ about fast fashion are bucking the old Chinese superstition that second-hand clothes carry bad luck
  • Buying second-hand goods is a big step for a city that thrives on luxury and never being seen in an outfit twice
Topic |   Fashion in Hong Kong and China

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A Hula pop-up store in Hong Kong's Soho neighbourhood.
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