Yu Masui likes nothing better than mixing up styles. Here he pairs a Sankuanz T-shirt and Charles Jeffrey Loverboy jacket with Uniqlo, leggings and shorts found in a Bangkok night market. Hat is by Thai brand Smile Bangkok. Photo: Thomas Serre

Japanese fashion talent scout on Instagram stars, dressing weird and where’s hot right now

  • Yu Masui is a fashion chameleon who looks for the rare and unusual wherever he goes, and has a knack for mixing up different styles
  • We talk to him about Insta-stars, why Shanghai and Tbilisi are fresh right now, and why Vetements making ‘weird’ fashion mainstream is not a good thing
Topic |   Fashion

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Yu Masui likes nothing better than mixing up styles. Here he pairs a Sankuanz T-shirt and Charles Jeffrey Loverboy jacket with Uniqlo, leggings and shorts found in a Bangkok night market. Hat is by Thai brand Smile Bangkok. Photo: Thomas Serre
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