Kim Kardashian arrives for the Met Gala at the Metropolitan Museum of Art in New York. Western influencers like her and the Hadid sisters are finding it difficult to break into the lucrative Chinese market. Photo: AFP

Why influencers like Kim Kardashian and Gigi Hadid can’t break China

  • Despite their celebrity status and huge Instagram following in the West, many influencers lack a proper understanding of how Chinese social media works
  • The fact that Kardashian and others post all their Weibo content in English shows where the problem lies
Topic |   Fashion

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Kim Kardashian arrives for the Met Gala at the Metropolitan Museum of Art in New York. Western influencers like her and the Hadid sisters are finding it difficult to break into the lucrative Chinese market. Photo: AFP
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