Clean beauty pioneer: why Emma Watson and Anne Hathaway are fans of brand that ‘understands the BS’
- Tata Harper has a cult following among women seeking non-toxic skincare, but brand’s eponymous founder says ‘clean’ beauty should be baseline, not a luxury
- She tells us about expanding to Asia, bad science, why not everything has to be organic, and an alternative to Botox she’s excited about
When Tata Harper first launched her beauty line in 2010 the terms “natural” and “clean skincare” weren’t the buzzwords that they are today.
“Back then everything was a freaking challenge. When I started everyone thought I was nuts – they thought it was impossible that the luxury skincare client would ever be interested in naturals. To me the beauty industry was evolving in a way that was more about fast beauty rather than innovation. To me working with naturals is innovative,” says Harper, who was visiting Hong Kong for the first time this month.
The green-beauty queen, whose range of 40-plus products has won more than 50 awards and accolades, has proven the naysayers wrong.
Her line has a cult following with women and celebrities, including Emma Watson and Anne Hathaway, and is available at high-end departments stores and boutiques such as Neiman Marcus in the United States, Le Bon Marché in Paris, and Space NK in London. This year she set her sights on Asia and launched in Hong Kong exclusively at Joyce Beauty. Southeast Asia is set to follow through a partnership with Sephora.
But more than that, she is educating customers and promoting non-toxic skincare as the norm.
