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Fashion
LifestyleFashion & Beauty

AI fashion: computer-generated models look spookily like the real thing

  • Major Japanese tech company DataGrid has created an AI capable of generating fake images of fashion models
  • The technology used to create cats, faces, and Airbnb listings can transplant a person’s facial features onto a computer version of them

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Japanese tech company DataGrid’s AI-generated models. Photo: YouTube
Business Insider

The same kind of AI technology that has wowed the internet with computer-generated cats, faces, and Airbnb listings has now been used to create completely fake fashion models.

Japanese tech company DataGrid made the AI using a Generative Adversarial Network (or GAN). GANs work by essentially pitting two algorithms against each other, with one trying to generate fake images and another trying to spot that they’re fake.

GANs have come into the public eye partially because they’re popular in “deep fake” technology, which has produced eerily convincing videos transplanting one person's face onto another.

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DataGrid released a video showing off the technology, showing a multitude of generated models.

Although looking very closely at the model’s faces might tip you off that they're not real, the results are spookily realistic. DataGrid said in a press release it wants next to generate models capable of movement.

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