France-based multinational cosmetics store chain Sephora sells products from Marie Dalgar Color Studio, a Shanghai-based brand, but most C Beauty products are sold online.

C Beauty: online beauty disrupters use influencers to reach Gen Z Chinese proud of made-in-China products

  • Digital-native Chinese beauty brands have tapped a market Western retailers don’t reach – using social media influencers to sell cosmetics to young consumers
  • Established beauty brands are teaming up with makers of other trendy goods to tap this market, which Korean and Japanese beauty brands also reach – but offline
Topic |   Beauty

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France-based multinational cosmetics store chain Sephora sells products from Marie Dalgar Color Studio, a Shanghai-based brand, but most C Beauty products are sold online.
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Inside a 17 Beauty Box make-up pod in a shopping centre in China.

China’s sharing economy now includes make-up, but hygiene doubts are hard to brush off

  • Shareable make-up booths, where customers pay 28 yuan (US$4) for a 15-minute session, can now be found in shopping malls across the country
  • But critics wonder how much bacteria is also being shared given the country’s uncivilised use of other shared products
Topic |   Beauty

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Inside a 17 Beauty Box make-up pod in a shopping centre in China.
READ FULL ARTICLE