France-based multinational cosmetics store chain Sephora sells products from Marie Dalgar Color Studio, a Shanghai-based brand, but most C Beauty products are sold online.
C Beauty: online beauty disrupters use influencers to reach Gen Z Chinese proud of made-in-China products
- Digital-native Chinese beauty brands have tapped a market Western retailers don’t reach – using social media influencers to sell cosmetics to young consumers
- Established beauty brands are teaming up with makers of other trendy goods to tap this market, which Korean and Japanese beauty brands also reach – but offline
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Beauty
France-based multinational cosmetics store chain Sephora sells products from Marie Dalgar Color Studio, a Shanghai-based brand, but most C Beauty products are sold online.