France-based multinational cosmetics store chain Sephora sells products from Marie Dalgar Color Studio, a Shanghai-based brand, but most C Beauty products are sold online.
C Beauty: online beauty disrupters use influencers to reach Gen Z Chinese proud of made-in-China products
- Digital-native Chinese beauty brands have tapped a market Western retailers don’t reach – using social media influencers to sell cosmetics to young consumers
- Established beauty brands are teaming up with makers of other trendy goods to tap this market, which Korean and Japanese beauty brands also reach – but offline
Topic |
Beauty
France-based multinational cosmetics store chain Sephora sells products from Marie Dalgar Color Studio, a Shanghai-based brand, but most C Beauty products are sold online.
Inside a 17 Beauty Box make-up pod in a shopping centre in China.
China’s sharing economy now includes make-up, but hygiene doubts are hard to brush off
- Shareable make-up booths, where customers pay 28 yuan (US$4) for a 15-minute session, can now be found in shopping malls across the country
- But critics wonder how much bacteria is also being shared given the country’s uncivilised use of other shared products
Topic |
Beauty
Inside a 17 Beauty Box make-up pod in a shopping centre in China.