Kim Kardashian earns up to US$500,000 for a single endorsed Instagram post, court documents reveal
- Kardashian revealed in a lawsuit that she demands between US$300,000 and US$500,000 for a single social media post
- She’s filed a lawsuit against fast-fashion brand Missguided for misappropriation of her image and persona on their website
Kim Kardashian West revealed in a recent court filing how much it costs to make a deal with the reality star and entrepreneur – and it is far from cheap.
In February, Kardashian West and her corporation, Kimsaprincess Inc., filed a lawsuit against Missguided in the United States District Court for the Central District of California, accusing the fast-fashion brand of “unlawful misappropriation” of Kardashian West’s image and persona.
Missguided is known for creating inexpensive replicas of celebrities’ outfits. The company had featured photographs of Kardashian West on social media and its website, in one case posting images of Kardashian West in a golden outfit next to a newly designed, extremely similar golden outfit for sale on Missguided's website.
Kardashian West argues in the court filing that Missguided's unauthorised use of her trademarked name and likeness is illegal, as the reality television star would typically be paid hundreds of thousands of dollars for such a deal. In an affidavit filed earlier in May, Kardashian West broke down exactly how much she is typically paid for endorsements.
Kardashian West says she commonly receives US$300,000 to US$500,000 for “just a single Instagram post endorsing another company's product that I like”.