Models walk the runway during the Aje show at Mercedes-Benz Fashion Week Australia in Sydney. Rising labels made a splash, but the big domestic labels stayed away. Photo: Getty Images

Australia fashion week: a launchpad for new talent, but it needs established local labels to show too

  • Sydney event showcased successful home-grown brands such as Aje and Double Rainbouu, whose resort wear and swimwear have a relaxed, effortless vibe
  • However, if it is to claim a regular place on the crowded global fashion calendar, it needs to attract household names of Australian fashion that show elsewhere
Topic |   Fashion

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Models walk the runway during the Aje show at Mercedes-Benz Fashion Week Australia in Sydney. Rising labels made a splash, but the big domestic labels stayed away. Photo: Getty Images
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An outfit from emerging luxury brand Bondi Born’s swimwear range, which will be on show at the Mercedes-Benz Fashion Week Australia in Sydney, Australia.

Five emerging Australian fashion labels to look out for, from Bondi Born to Benjamin Garg

  • Fashion Week Australia won’t feature many domestic brands with international recognition this year, so the spotlight has fallen on talented emerging designers
  • Hot newcomers to watch include surf line Double Rainbouu, swimwear brand Bondi Born and several recent fashion-school graduates
Topic |   Fashion

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An outfit from emerging luxury brand Bondi Born’s swimwear range, which will be on show at the Mercedes-Benz Fashion Week Australia in Sydney, Australia.
READ FULL ARTICLE