Li Ning is a former Chinese gymnast and entrepreneur who founded the sportswear company Li-Ning. Photo: Simon Song

Chinese Olympian Li Ning on starting a sportswear empire – and the challenges of taking on Nike and Adidas

  • Li is an Olympic triple gold medallist who created sportswear brand Li-Ning three decades ago after retiring from gymnastics
  • He talks about the challenges of breaking into the global market and appealing to millennials
Topic |   Fashion

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Li Ning is a former Chinese gymnast and entrepreneur who founded the sportswear company Li-Ning. Photo: Simon Song
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