The LCD boutique in downtown LA. Geraldine Chung, who grew up between Southern California and Taiwan, likes to mix vintage skate and surf tees with avant-garde young designers.

Orange County Taiwanese fashion curator on her Venice boutique, trusting her taste, and beach culture

  • Building websites for Bruno Mars and other stars burned her out, so Geraldine Chung started an online fashion business, LCD. ‘It was pretty naive,’ she says
  • Opening stores in Venice, and recently downtown LA, was a game-changer. Suddenly business was fun. ‘It’s about helping someone have a great day,’ she says
Topic |   Fashion

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The LCD boutique in downtown LA. Geraldine Chung, who grew up between Southern California and Taiwan, likes to mix vintage skate and surf tees with avant-garde young designers.
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Kavita Daswani

Kavita Daswani

Kavita Daswani was born and brought up in Hong Kong and was the fashion editor of the South China Morning Post before relocating to Los Angeles. She continues to contribute features to the publication, and also writes for the Los Angeles Times, The Real Deal, Prestige, Hashtag Legend and Crave magazines. She has also published eight novels.