The LCD boutique in downtown LA. Geraldine Chung, who grew up between Southern California and Taiwan, likes to mix vintage skate and surf tees with avant-garde young designers.

Orange County Taiwanese fashion curator on her Venice boutique, trusting her taste, and beach culture

  • Building websites for Bruno Mars and other stars burned her out, so Geraldine Chung started an online fashion business, LCD. ‘It was pretty naive,’ she says
  • Opening stores in Venice, and recently downtown LA, was a game-changer. Suddenly business was fun. ‘It’s about helping someone have a great day,’ she says
Topic |   Fashion

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The LCD boutique in downtown LA. Geraldine Chung, who grew up between Southern California and Taiwan, likes to mix vintage skate and surf tees with avant-garde young designers.
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