More Bondi than Amalfi, Australian resort wear label Double Rainbouu blurs the lines
- Designed for ‘beach babes and pool punks’, Double Rainbouu evokes the shabby chic of Venice in Los Angeles or Bondi Beach in Sydney
- It appeals to the way young people like to dress today, where the lines between high end and low end are becoming more blurred
Double Rainbouu, a label established in Sydney in 2016 by Mikey Nolan and Toby Jones, is not your typical resort wear brand. Designed for “beach babes and pool punks”, as the brand’s website puts it, the Hawaiian shirts, swim shorts and towelling robes that make up the bulk of its offerings do not evoke glamorous locations such as the French Riviera, the Hamptons or the Amalfi Coast. Instead, they call forth the shabby-chic vibe of ocean-side enclaves such as Venice in Los Angeles or Bondi Beach in Sydney.
Nolan and Jones, who both have backgrounds in visual communication and print design, met while working at surfwear brand Insight and then went on to work together at Tsubi, the legendary denim brand.
“We decided we wanted to work together on something simple because we had worked on too many projects where there had been too many chefs in the kitchen. So we thought, ‘Let’s do something that plays to our strengths,’ which is print design, marketing and brand building. We felt that beachwear coming from Australia made sense.”
