The marriage of fashion entrepreneur Chiara Ferragni (right) and Federico Leonardo Lucia, better known as Fedez.

How to buy a wedding dress online: fashion e-tailers look to fill gap in bridal market

  • Online brands are luring in shoppers with less traditional, more fashion-forward alternatives that provide brides better value for money
  • While they may not be bespoke or ‘custom made’, they are also less complicated so that women are able to buy them online easily
Topic |   Fashion

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The marriage of fashion entrepreneur Chiara Ferragni (right) and Federico Leonardo Lucia, better known as Fedez.
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