BTS x Uniqlo collaboration to send K-pop fans into overdrive when it drops this week

Called BTS21, the range of T-shirts celebrates the group, which is the biggest K-pop act in the world right now. Each shirt will cost US$14.90

Range features a series of T-shirts printed with emoji-like characters designed by the seven members

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BTS teams up with Uniqlo for a T-shirt collaboration.

Published: 10:35am, 19 Jun 2019Updated: 11:32am, 19 Jun 2019

Expect long lines, and perhaps a stampede, at Uniqlo stores around the world on Friday as the Japanese company debuts a capsule collection with K-pop supergroup BTS.

Called BT21, the range features a series of T-shirts printed with emoji-like characters designed by the seven members of the band. Each T-shirt is priced at US$14.90.

The band members came up with eight cute characters, including Cooky, a “pinkish tough bunny”, and Chimmy, a yellow puppy, each inspired by their own personalities.

Earlier this month, Uniqlo’s collaboration with American graffiti artist Kaws sent Chinese customers into a frenzy as they mobbed Uniqlo stores in China to get their hands on the coveted T-shirts.

Uniqlo is not new to collaborations. From high-end designers such as JW Anderson and Christophe Lemaire to fashion insiders such as Carine Roitfeld and Inès de la Fressange, the company has followed in the footsteps of high-street retailers such as H&M, which pioneered the high-low collaboration model with late Chanel designer Karl Lagerfeld almost two decades ago.

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