Asian blonde boom: five influencers rocking bleached hair – from Rola to Soo Joo Park

While highlights and ombrés have become staple looks among K-pop types, a fully bleached head of hair is still a rare sight for Asian women.

Be it the fear of venturing outside the mainstream aesthetic or the idea that some are unsuited to “unnatural” colours, any attempt to bleach one’s hair a drastic colour represents a leap of faith for many people.

Those who do go blonde, and go about it well, are not afraid to show if off on social media.

Here are five influencers who prove that their Asian features and blonde hair are a match made in high-fashion heaven.

1. Tina Leung