Models show looks from Aje in the shadow of Sydney Harbour Bridge. An Aboriginal councillor spoke before the show, as Aje’s Edwina Forest explains: “We were presenting in a space that’s not traditionally our land but the indigenous people’s land so it was important to us that we started with an acknowledgement of that.” Photo: Lisa Maree Williams/Getty Images

‘We do things our way’: fashion label Aje celebrates Australia rather than trying to copy Paris or Milan

  • Adrian Norris and Edwina Forest launched Aje 11 years ago with a simple premise: to design fashion their friends would want to wear
  • They have turned the disadvantage of being so far from the world’s fashion capitals to their advantage, by taking inspiration from Australian nature and culture
Topic |   Fashion

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Models show looks from Aje in the shadow of Sydney Harbour Bridge. An Aboriginal councillor spoke before the show, as Aje’s Edwina Forest explains: “We were presenting in a space that’s not traditionally our land but the indigenous people’s land so it was important to us that we started with an acknowledgement of that.” Photo: Lisa Maree Williams/Getty Images
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