Models show looks from Aje in the shadow of Sydney Harbour Bridge. An Aboriginal councillor spoke before the show, as Aje’s Edwina Forest explains: “We were presenting in a space that’s not traditionally our land but the indigenous people’s land so it was important to us that we started with an acknowledgement of that.” Photo: Lisa Maree Williams/Getty Images
Models show looks from Aje in the shadow of Sydney Harbour Bridge. An Aboriginal councillor spoke before the show, as Aje’s Edwina Forest explains: “We were presenting in a space that’s not traditionally our land but the indigenous people’s land so it was important to us that we started with an acknowledgement of that.” Photo: Lisa Maree Williams/Getty Images
Fashion
Lifestyle /  Fashion & Beauty

‘We do things our way’: fashion label Aje celebrates Australia rather than trying to copy Paris or Milan

  • Adrian Norris and Edwina Forest launched Aje 11 years ago with a simple premise: to design fashion their friends would want to wear
  • They have turned the disadvantage of being so far from the world’s fashion capitals to their advantage, by taking inspiration from Australian nature and culture

Vincenzo La Torre
Vincenzo La Torre

Updated: 5:34pm, 7 Jul, 2019

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Models show looks from Aje in the shadow of Sydney Harbour Bridge. An Aboriginal councillor spoke before the show, as Aje’s Edwina Forest explains: “We were presenting in a space that’s not traditionally our land but the indigenous people’s land so it was important to us that we started with an acknowledgement of that.” Photo: Lisa Maree Williams/Getty Images
Models show looks from Aje in the shadow of Sydney Harbour Bridge. An Aboriginal councillor spoke before the show, as Aje’s Edwina Forest explains: “We were presenting in a space that’s not traditionally our land but the indigenous people’s land so it was important to us that we started with an acknowledgement of that.” Photo: Lisa Maree Williams/Getty Images
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