A show by Chinese fashion brand Bosideng at New York Fashion Week. Originally a supplier of down jackets to international brands, Bosideng is one of a number of high street Chinese fashion labels looking to expand in Western markets. Photo: PRNewsfoto/Bosideng

Five Chinese high street fashion brands to watch as they go global, and displace the likes of Zara, H&M in China

  • Bosideng, Urban Revivo, Peacebird, Ochirly, Me & City – soon they could be familiar sights on high streets in the West as China’s fashion industry looks abroad
  • Labels that largely cut their teeth in price-conscious lower-tier cities, they could gain strength from Gen Z interest in Chinese brands as they grow in West
Topic |   Fashion in Hong Kong and China

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A show by Chinese fashion brand Bosideng at New York Fashion Week. Originally a supplier of down jackets to international brands, Bosideng is one of a number of high street Chinese fashion labels looking to expand in Western markets. Photo: PRNewsfoto/Bosideng
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