Chinese fashion designer Angel Chen. Her capsule collection designed in collaboration with Swedish fast-fashion giant H&M launches in September – but in selected Asian markets and Canada only, which is unusual for the global chain.

H&M trumpets its first collaboration with a Chinese designer, but collection will only be sold in Asia, Canada

  • Swedish fast-fashion giant and Angel Chen team up on capsule collection Chen hopes will raise the profile of Chinese design and the Chinese culture behind it
  • H&M promises ‘an urban wardrobe of versatile pieces’, but apparently doubts its global appeal as, unusually, it will only sell in parts of East Asia and Canada
Topic |   Fashion

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Chinese fashion designer Angel Chen. Her capsule collection designed in collaboration with Swedish fast-fashion giant H&M launches in September – but in selected Asian markets and Canada only, which is unusual for the global chain.
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