The Nike Kyrie x SpongeBob SquarePants Collection references characters from the hit Nickleodeon cartoon series. It’s one of a string of fashion collaborations. Photo: Alamy

From Nike to Vans to Moschino: how SpongeBob SquarePants became a fashion collaboration sensation

  • Nike and NBA star Kyrie Irving teamed up with the cartoon star to celebrate SpongeBob’s 20th anniversary
  • The Nike Kyrie x SpongeBob SquarePants Collection is the latest in a long list of fashion collaborations involving the children’s TV series
Topic |   Fashion

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The Nike Kyrie x SpongeBob SquarePants Collection references characters from the hit Nickleodeon cartoon series. It’s one of a string of fashion collaborations. Photo: Alamy
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Kavita Daswani

Kavita Daswani

Kavita Daswani was born and brought up in Hong Kong and was the fashion editor of the South China Morning Post before relocating to Los Angeles. She continues to contribute features to the publication, and also writes for the Los Angeles Times, The Real Deal, Prestige, Hashtag Legend and Crave magazines. She has also published eight novels.