Luxury sneakers can cost hundreds of dollars, and the proliferation of celebrity collaborations and the rise of casual wear will keep the prices rising. Photo: Shoshy Ciment/Irene Jiang/Business Insider

How Kanye West changed sneaker culture: Nike, Adidas don’t need athletes to sell sports shoes now they’ve got celebrities

  • Nike ‘Moon Shoes’ sell for US$437,500 at auction, sneaker fans spend hundreds on a new pair – how did sports shoes get so expensive and will prices keep rising?
  • Casual culture, the athleisure trend and celebrities have elevated the sneaker and shifted focus from performance to style. Some now buy them as an investment
Topic |   Fashion

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Luxury sneakers can cost hundreds of dollars, and the proliferation of celebrity collaborations and the rise of casual wear will keep the prices rising. Photo: Shoshy Ciment/Irene Jiang/Business Insider
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