Muji has almost 1,000 stores and cafes, more than half of which are outside Japan. Muji’s global flagship store (above) is in Tokyo’s Ginza district. Photo: courtesy of Muji

The story of Muji: how minimalist ethos focused on quality and simplicity spawned a global lifestyle empire

  • Muji began life as a range of simple household products, sold in Japanese supermarkets, whose name meant ‘no-brand items of good value’
  • It soon moved into clothing and today sells 7,000 products in nearly 1,000 stores; amid competition from Chinese copycat brands, it has begun opening hotels
Topic |   Stories behind top Asian brands

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Muji has almost 1,000 stores and cafes, more than half of which are outside Japan. Muji’s global flagship store (above) is in Tokyo’s Ginza district. Photo: courtesy of Muji
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