Atelier Intimo is among the Chinese lingerie brands sold at Xinlelu, a multibrand lingerie store in Shanghai. Its owner, Yilei Wu, says: “The most important thing for foreign brands that come to China is to understand Chinese ideas of ‘sexiness’.”

Topic |   Fashion
Atelier Intimo is among the Chinese lingerie brands sold at Xinlelu, a multibrand lingerie store in Shanghai. Its owner, Yilei Wu, says: “The most important thing for foreign brands that come to China is to understand Chinese ideas of ‘sexiness’.”
READ FULL ARTICLE