Luxury childrenswear is worth US$6.6 billion a year and the China market is growing the fastest.

Chinese millennial mothers are changing the face of luxury childrenswear retailing, a US$6.6 billion industry

  • A generation of Chinese mums has grown up with the internet, and they use it to buy clothes for their children more than they do to stock their own wardrobes
  • ‘Mommy blogs’ and social media posts by ‘normal’ women about their kids’ fashion choices have more influence on Chinese millennials than KOLs
Topic |   Fashion in Hong Kong and China

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Luxury childrenswear is worth US$6.6 billion a year and the China market is growing the fastest.
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