Asian fashion labels championed by Singapore boutique – designer quality at high street prices, owner says
- Pek Lay Peng, the founder of Singaporean multi-label boutique SocietyA, is on a mission to get Asian designers the credit they deserve
- LIE from South Korea, Malaysia’s Jonathan Liang and Peggy Hartanto from Indonesia are among the labels Pek is championing
To their surprise, they met Pek Lay Peng, the founder of Singapore-based multi-label boutique SocietyA, who gave them their first big break by placing an order with them. The entrepreneur, who had launched her e-commerce store a year earlier, was on the lookout for distinctive Asian brands with a “unique DNA”, and PH5’s contemporary designs fitted the bill.
“I appreciate creativity and design, but most people consume fashion in terms of trends or what is available to them,” says Pek, 34, who is also the chief executive officer of her family business, Shingda Group, an infrastructure engineering firm with a team of over 400 employees. “I don’t think we should limit ourselves to this framework.”
A regular in the pages of Singapore’s society magazines, Pek, who has three children, including a one-month-old, shows up for this interview impeccably dressed in a limited-edition sculpted magenta jacket with embroidered orchids that Singapore label Sean Sheila has created exclusively for SocietyA.
