The multibillion-dollar toothpaste market is attracting brands selling premium products that concentrate on flavours and packaging. Musician Lenny Kravitz (right) helped launch Twice toothpaste in 2018. Photo: courtesy of Twice
A US$100 tube of toothpaste? Premium brands look for a squeeze of multibillion-dollar market
- The global toothpaste market is expected to reach US$36 billion by 2024, and a new crop of more decadent products is carving out a share of it
- The ultimate, clinical-strength premium tube, from Theodent, contains cocoa beans and a fluoride alternative, and is packaged to look like a chocolate bar
Topic |
Health and wellness
The multibillion-dollar toothpaste market is attracting brands selling premium products that concentrate on flavours and packaging. Musician Lenny Kravitz (right) helped launch Twice toothpaste in 2018. Photo: courtesy of Twice
Coca-Cola offers easy calories to a trail runner desperate to replenish dwindling energy, but what is it doing to their oral hygiene? Photo: AFP
Opinion
Opinion
Trail Mix
Why elite athletes’ breath smells – ultra runners love to load up on sugar, but what is it doing to their oral health?
- Gels, Coke, energy bars and chocolate might be great for a boost on the trails, but they can lead to tooth decay and gum issues
Coca-Cola offers easy calories to a trail runner desperate to replenish dwindling energy, but what is it doing to their oral hygiene? Photo: AFP