Chinese Generation Z shoppers at an in-store event organised by online streetwear platform Yoho! Gen Z has assumed greater importance than millennials in China for luxury fashion brands.

Generation Z in China the new focus of luxury fashion brands, which woo them with sneakers, streetwear and celebrities such as Fan Chengcheng

  • Shoppers in China born since the mid-1990s spend more than counterparts in other markets, are nationalistic and prefer to buy products made in China
  • Getting their custom is a challenge for Western luxury brands, which are turning to athleisure and collaborations with Chinese celebrities to reach them
Topic |   Fashion

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Chinese Generation Z shoppers at an in-store event organised by online streetwear platform Yoho! Gen Z has assumed greater importance than millennials in China for luxury fashion brands.
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