Tiffany Masterson, founder of Drunk Elephant, is estimated to earn around US$120 million when the Shiseido deal closes at the end of the year. Photo: Handout

Drunk Elephant founder on acquisition by Shiseido, future plans and why she doesn’t look at competitors

Drunk Elephant founder Tiffany Masterson says the US$845 million sale to Shiseido will help the skincare brand launch new categories, possibly in new markets
The mother of four says she views herself as an ‘outsider’ in the industry and gets inspiration from the fashion, health and wellness worlds

Topic | Beauty

Divia Harilela

Published: 5:00am, 17 Oct, 2019

Updated: 1:34pm, 17 Oct, 2019

Tiffany Masterson, founder of Drunk Elephant, is estimated to earn around US$120 million when the Shiseido deal closes at the end of the year. Photo: Handout

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Divia Harilela

Born and raised in Hong Kong, Divia Harilela has worked in lifestyle and fashion media for more than 12 years. Her work has been published in magazines such Vogue China, Departures, Elite Traveler and Surface Asia. Founder of luxury and fashion website The D’Vine, she also blogs for websites including Business of Fashion and Howtospendit.com.